Tufts Marketing Essential Camp

In the summer after 10th grade, I attended Tufts Business Camp, where I worked on team projects to complete SWOT analyses and develop marketing strategies for Netflix and Dove's 0-sugar chocolate. This experience gave me a strong introduction to fundamental marketing concepts and a practical, hands-on approach to using various marketing tools. I learned the value of a marketing orientation and customer-centric focus, while exploring a wide range of methods from traditional to digital marketing. Through innovative and engaging examples, I applied these tools in real-world scenarios, deepening my understanding of effective marketing strategies.